Nursing Organizational Presentation Essay Example | Topics and Well Written Essays - 750 words

Nursing Organizational Presentation - Essay Example ities that the organization goes by and are in a way related to the amount of loyalty, commitment and productivity that the nurses will give into the organization. As a result, when the values of the organization do not match the values of the nurses, they have do device a way to cope with these differences. Usually, low job satisfaction and rates of high attrition lead to the lack of an opportunity to express values of nurses in their practice and also lead to conflict with organizational constraints. They can then react in various ways to these differences. The first reaction can be through acceptance of the different values of the organization and succumbing to them even if they do not agree with them. They may also reject the notions or values that they disagree with. The third can be innovation on the differing (Diamond, Stickley, Johnston, Stacey, 2010). Depending on the way the nurses react to these values, the patient outcome can be positive or negative. If they are pleased with the way the events turned out, then they can do their best when relating and treating their patients leading to high quality services. On the other hand, if th ey have differing values with those of the organization and are dissatisfied with the management, then the nurses may not appropriately handle the patients and some of them may end up complaining about the attention and treatment that they are getting (Crook, McNeese-Smith 2003). Despite the variation between the values of the organization and the values of the nurses, it is wise to come up with a means of overcoming the workplace challenges and coming up with amicable solutions. This can be done through the use of effective communication through the right channels about what the nurses would like and trying to find a way to deal with it. Some of the effective communication techniques may involve embracing the aspects of the organization’s values that are positive and agreeable with those of the nurses before posing the

Theories Of Political Violence And Terrorism Politics Essay

Theories Of Political Violence And Terrorism Politics Essay The September 11-tragedy at the World Trade Center, which was considered as the most destructive terrorist attack recorded in world history, only proves that terrorism is continuously becoming a serious threat in international peace and security. Terrorism in the form of murder, kidnapping, bombing and hijacking has been on the rise for the past several years amidst the different policies and measures that have been implementing by the international cooperation between the governments, the law enforcement agencies and military forces. There is an estimate of 400 terrorist groups which are engaged in insurgency and terrorism in the world  [1]  . Among these most powerful revolutionary organizations which marked crucial terrorism threats across the globe included the Irish Republican Army (IRA) in Ireland and the Liberation Tigers of Tamil Eelam (LTTE) in Sri Lanka. Both these terrorist groups have significantly terrorized the people and the government in their respective area of operations for several years despite the concerted efforts on various peace talks and ceasefire policies. The governments and authorities of these two terrorist organizations had employed some of the same counter-terrorism strategies but had varying results. The Liberation Tigers of Tamil Eelam (LTTE) was founded by Velupillai Prabhakaran in May 1976. It is the most advanced and most fearful terrorist group in South Asia and had been considered by the US Department of State as the most powerful Tamil group in Sri Lanka  [2]  . The Sri Lankan intelligence believed that the LTTE was responsible for the deaths of former Indian Prime Minister Rajiv Gandhi, Sri Lankan President Ranasinghe Premadasa, 700 members of rival Tamil groups, four cabinet ministers, 27 parliamentarians, 26 government officials and thousands of civilians. At present, the terrorist group is considered as an organization with semi-conventional fighting capability which has gained the control of most regions in the north and the sections of territory along the eastern seaboard  [3]  . The efforts of the authorities in Sri Lanka remain useless since the terrorist group is still active, despite its defeat as a conventional organization in 2009. The group continues t o become the strongest militant nationalist group in Sri Lanka because of their aggressive use of suicide terrorism  [4]  . The use of suicide bombers and the legacy of mass bombing have raised the LTTEs profile as an international terrorist group. The group, furthermore, is involved in money laundering, human trafficking and light weapons trade which serve as source of revenue for its operation  [5]  . In fact, being an active separatist organization, the LTTE caused the creation of a separate Tamil state in the north and east parts of Sri Lanka. Another well known terrorist group, the Irish Republican Army (IRA), began to emerge in 1916 to advocate Irish sovereignty and freedom against the British rule which marked the brutal treatment and harsh discrimination of the native Irish Catholics  [6]  . The terrorist acts of the IRA arouse because of the desire of its members to take over Northern Ireland, which is constitutionally part of the United Kingdom but geographically located on the island of Ireland  [7]  . Unlike the LTTE which only terrorizes for a political and economic agenda, the IRA has been organized to fight the long history of oppression and discrimination against the Catholics during the British rule. Notwithstanding its violent and controversial tactics in achieving its goal, the militant group has been able to encourage loyal allegiance from the urban businessmen, rural farmers, men, women, old and young citizens of the area. IRA members who were armed with weapons were willing to die to attain their political aspirations and defend their community from the abusive ruler  [8]  . At first, the government of the country, with the help of other international law enforcement agencies, had unsuccessfully put the conflict on IRA terrorism to an end. There were seven attempts to restore peace in Northern Ireland, but these attempts were considered as failures as shown in many events such as the 1974 workers strike, the feeling of threat of minority parties, and the lack of sustained initiative and power-sharing  [9]  . But in the end, the government solved the conflict brought about by the IRA because of the strategic and effective peace talks and ceasefire policies. The cases of the Liberation Tigers of Tamil Eelam (LTTE) and the Irish Republican Army (IRA) have been resolved by strategic interventions from the governments of the said countries. However, the two cases had different results in the end of the long peace talks and ceasefire policies initiated by the authorities. The interventions done by the government with regards to the problems of the LTTEs terrorism acts were considered as a failure since the terrorist group was not eradicated. The failure was due to the conflicting international interests between the country and corrupt officials as well as the use of terror to force terror out of Sri Lanka  [10]  . The efforts of the Sri Lankan government to counter the movement of the LTTE before 1994 were considered to be essentially domestic initiatives  [11]  . Military measures were merely based on the provisions of the 1979 Prevention of Terrorism Act (PTA). During the administration of the three successive presidents of the Uni ted National Party (UNP), which include JR Jayewardene (1977-1988), Ranasinghe Premasada (1989-1993) and DB Wijetunga (1993-1994), the government was considered to be a failure in acknowledging and responding to minority grievances and human rights violations. This was due to the effort of the government to manage and solve the conflicts of the LTTE terrorism in a minimal and economical way. During the administration of Chandrika Bandaranaike of the Peoples Alliance (PA) in 1994, the government initiated unconditional talks with the LTTE to minimize the problem of corruption. It is believed that the conflict with the LTTE was prolonged because of the corruption done by the politicians and service commanders. Since then, the Sri Lankan government pursued a four pronged strategy to solve the problem on the terrorism acts of the LTTE. These strategies included regaining control of the LTTE dominated areas, offering a devolution package which could form the basis for a negotiated settle ment, restoring normalcy, providing humanitarian assistance to the areas affected, and pursuing a politico-diplomatic propaganda to deny the LTTE international sympathy  [12]  . At the multilateral level, the Sri Lankan government adopted the UN Declaration on Measures to Eliminate International Terrorism in 1994. In addition, the UN Ad Hoc Committee on Terrorism was set up two years later. Moreover, as a country based measure, the terrorist group was declared as an unlawful association in 1992 after the death of Rajiv Gandhi. This act forced India, the country who initially armed, trained and gave refuge to the LTTE, to ban the terrorist group and withdraw its support to the group in terms of training, weaponry and other military needs  [13]  . In addition to these measures were the peace talks and ceasefire policies initiated by the Indian Prime Minister Rajiv Gandhi  [14]  . Nevertheless, despite these measures following the 1987 ethnic riots, the case on the LTTE ter rorism acts was not totally resolved because of the use of terrorism to eradicate terrorism itself. Sri Lankan police had shown violence to the suspected members of the terrorist group which caused the increase of LTTE recruitment. Since innocent people were experiencing great violence from the authorities, they were left with the option to join the force of terror in order to avoid the terror done by the authorities themselves. This particular related to the fact that individuals of any social status may engage in violent activities  [15]  . In contrast to the LTTE, the concerted peace talks and ceasefire policies in the case of the IRA became successful because of the cooperation and mutual interest of the parties involved in the problem. The 1994 and 1997 ceasefires and peace talks were considered to be the result of many factors. The effort to re-energize governmental initiatives to solve the Northern Ireland settlement was initiated by John Major (British Prime Minister 1991-1997) and Albert Reynolds (Irish Taoiseach 1992-1994)  [16]  . Unlike the case of the LTTE, the British rulers did not use terror to eradicate the threat of terrorism in Northern Ireland. In fact, the British and Irish governments launched the Downing Street Declaration in December 1993, wherein the British government recognized that Ireland should be for the Irish people alone. This decision made by the British ruler showed that anti-terrorist interventions, such as peace talks and ceasefire policies, would only become effective if both part ies are willing and dedicated to solve the issue for the mutual benefit of the involved parties. This is thus the reason why the problems of this terrorist group were solved peacefully and effectively. In total, the Sri Lankan government had been considered to waste several opportunities to take control over the LTTE terrorism acts due to party interests taking precedence over the national interest  [17]  . Through the case of the LTTE, it was proven that international action, which is considered as a necessary condition in grappling the problems of terrorism, is not enough to solve the conflicts of the LTTE, if the engaged parties are not willing to engage in negotiations. The creation of effective and efficient policies to eliminate and solve the problem of the LTTE terrorism acts has not been compensated by the ceasefire policy and peace talks since 2002  [18]  . In this sense, Sri Lankas government had no effective measures implemented with regards to the problem on LTTE terrorism. In contrast, the peace talks and ceasefires in the case of the IRA became successful because of the willingness of both parties to resolve the issue between the government and the terrorist g roup. The IRAs case has been resolved at its earliest stage since there was no conflict on the interests of the government and the terrorist group. Unlike the LTTE case which was prolonged because of the intervention done by the corrupt government officials who gained from weapons trade, the case of IRA was not tainted by the political propaganda of some abusive authorities. The British governments declaration which acknowledged the rights and privileges of the Irish people to their own land was indeed very helpful for the resolution of the issue. Through the cases of the LTTE and the IRA, it can be concluded that peace talks and ceasefire policies are to be considered positive and effective ways to eliminate and eradicate terrorism acts in the world if both are willing to resolve the main root of the problem. The use of terrorism to force out terrorism acts is not the effective and best way to cease the problems of terrorism. Terrorism only becomes more serious and destructive in the presence of greedy interventions done by corrupt officials and businessmen who are gaining from manufacturing and trading weapons used for terrorizing the world. The best way to eradicate terrorism in the world still lies in peaceful interventions, such as peace talks and ceasefires. After all, war against something does not always signify using of destructive means such as guns, weaponry and violence.

The Country of Iraq Essay -- Research Iraq Essays Papers

The Country of Iraq   Ã‚  Ã‚  Ã‚  Ã‚  The country of Iraq has weathered many hardships over the past few decades. An eight-year war over territory with Iran began in 1980. Soon after, in 1990, Iraq invaded the country of Kuwait, which led to the Gulf War. Then, after twelve years of not complying with the UN Security Council over weapons of mass destruction, Iraq was invaded by the United States in March of 2003.   Ã‚  Ã‚  Ã‚  Ã‚  A consequence of Iraq's rocky past is an unstable government. Several countries, including the U.S. are currently providing aid to help the rebuilding effort. Some efforts include strengthening school, healthcare, and law enforcement systems with education and reconstruction. Recent government changes for Iraq include a new flag and new currency. The new flag has a blue crescent moon in the center and is white with one yellow and two blue strips at the bottom. The new currency is called the New Iraqi Dinar, and it features many new safety features to prevent counterfeiting. There is also currently an interim (temporary) government in Iraq. Elections by the Iraqi people will hopefully occur on the 30th of January this year. If the elections proceed as planned, Iraq will be one step closer to having an independent government.   Ã‚  Ã‚  Ã‚  Ã‚  Though Iraq is in a time of crisis, it is truly an interesting and beautiful country. At twice the size of Idaho, it is the home to about 25,374,691 Iraqis. The primary religion in Iraq is Muslim. Almost 97% of Iraqis are practicing Musli...

How significant was Martin Luther King’s contribution to the civil rights movement in the years 1956-68? Essay

There is no doubt that MLK shaped the way people campaigned for black civil rights in America during these years however weather that was significant to any head way they did make, one example of his significance is the amount of peaceful protest that was carried out, now that MLK was promoting peaceful protests more people could participate in campaigning for what they believed, this made the supporters for the civil right movement far greater in numbers than ever before and opposing people found it harder and harder to suppress any action they may take. The Montgomery Bus Boycott is a perfect example of a peaceful protest headed by MLK this was because this was the first real push for blacks to be more equal to whites and so they could be treated as people, the boycott would also not have succeeded if it weren’t for MLK as he provided structure and inspiration for everyone taking part. This is significant because it gathered more supporters for the movement and gave them more influence when it came to changing things. Another reason that MLK was significant was he branched out the campaign from the south to the north and west which were places which may not have been as bad and public about it but were still very racist and discriminative towards blacks, this is significant because it helped a lot more blacks join in with the campaign and help support in numbers, it also made the pressure on the government larger as there were more and more supporters for the campaign and more and more people (not just blacks) who could influence decisions. MLK had a special gift of being able to create moving and inspiring speeches, this highlights his significance because it was him that was the face of the campaign and with his inspiring speeches he created more and more support for the campaign but most importantly more white sympathisers as they had a lot more power and influence. One other thing that highlights MLK’s significance to the civil rights movement was his death. This was significant because of all the people who looked up to MLK and viewed him as an idol and inspiration now had no one to lead them, this led to confusion and left people not knowing what they should do and who to follow however people also took his assassination as the point where they stand up and really fight for what they believe in. MLK didn’t always pull of these miracles and get more support and get blacks closer to their goal as there have been a lot of examples where MLK didn’t help or he did and didn’t succeed: one example is where he tried to take the fight north  and thought that the struggle in the south would pay dividends however when he left Chicago and left Jesse Jackson in charge people criticized him for not finishing what he started and left people loosing respect for MLK and the civil right movement. Another example of MLK not being a help and sometimes more of a hindrance to the progress of the black civil rights movement was when he agreed to be part of the Montgomery bus boycott and when he agreed to stay in jail, on both of these occasions MLK left and in turn left people doubting his word and judgement. Another example is the Meredith march, MLK did not set out to go to the march until after James Meredith had been shot, this gave people the impression that king only showed up because someone was hurt and not to support the cause even though it was a gesture of good will from MLK. MLK also helped out in the freedom summer in 1964 and the brown vs. board case, sit ins that took place all over America, Freedom rides and Violence in Montgomery. In conclusion I think that it would be incorrect to say that MLK was insignificant to the civil rights movement in these years however he cannot be held solely responsible for the success they had as he always had to have the support of thousands of protesters, people in some sort of power and sympathetic whites. MLK also acted as a martyr and his death inspired thousand. Also other organisations did a very good job of recruiting people and getting support. That is why I would consider him one of the key factors along with other organisations and the people that turned up to rallies and did the dirty work.

Meaning of Life and Life Essay

Every person has a variety of questions about the meaning of life but how we as humans perceive and search for the answers to life’s ultimate questions will vary depending on what one’s beliefs and traditions may be. One of the most prominent and most publicized ways to search for the answers of life is through a practise of religion. Another way to find meaning which is just as significant as religion is science. Equally as important but under looked is the ultimate questions that are searched for in suffering. These three paths to solving the ultimate questions to life are the most prominent and yet the most common. With reference to Lonergan’s quote people have a variety of questions about life, this essay will analyse how people search for life’s ultimate questions. Some people search for meaning through Religion, the religion that is practised often and is recognised for helping answer some of life’s ultimate questions is Christianity, people who are Christian say that God helps them find their meaning to life. According to the ‘chasing something more’ article Justin Langer went to visit a chaplain and said â€Å"I’ve got a beautiful wife and two gorgeous kids, a great house. I should be happy- but something is missing. † The Chaplain said â€Å"have you read the bible lately? † This gave Justin a new mind set and he started reading the bible on his trips overseas now. According to the writer Michael McVeigh Justin said â€Å"I’ve being brought up catholic, but it’s not just about the teachings, it’s about what happens in real life. † Karl Rahner who was a famous Catholic theologian believed â€Å"For if God really doesn’t exist, the hunger for meaning is absurd. † [Rahner 1990] (Morgan 1996). Rahner never forced people to believe in God but he says that it is realistic to suggest, because he thinks it’s a goal that cannot be completed within ourselves, without God, In the bible it says â€Å"May the God of hope fill you with all joy and peace as you trust in him, so that you may overflow with hope by the power of the Holy Spirit† (Romans 15:13) this quote from the bible backs up with Karl Rahner and what he believes. Paul Davies a contemporary Australian physicist, thinks that although science gives you the answers to some questions but the deeper and more meaningful questions will not be able to be answered by science. Science is the new way of challenging religion and the way we find meaning and answer life’s ultimate questions. According to Peter Morales a Unitarian Universalists he says science and religion share a common wellspring. He believes that through science you learn more about the world and how it works. He says that we can know and face the truth through science and then move on and define our own meaning through religion. Science proposes that we are an accidental outcome of a procedure of evolution, Peter Morales says that all science questions are questions that can be answered and we can compare the answers, and he says that we can choose the answer that best fits our experiences. Sam Harris a neuroscientist says â€Å"science can help us get what we want† (TED 2010) he believes that no matter what our values are religion or anything you are still concerned about conscious and its changes, and when people from a religion say that changes can persist after death, this a fact and factual answers are from science. Paul Davies who is a scientist is so captivated by the universe that he like Lonergan believes that his questions are limitless. Davies is indefinite to whether he believes in God, but what he does believe is the ‘theory of everything. ’ Suffering is an under looked experience that contributes to the search for life’s ultimate questions. According to Friedrich Nietzsche a prominent theorist he believes that ‘God is dead’ he felt that people went to God as an ultimate explanation for everything. Victor Frankl also a prominent theorist says that through suffering and experience, According to Nietzsche he says â€Å"we cannot avoid suffering but we can choose how to cope with it, find meaning in it, and move forward with renewed purpose. † Frankl believed that if there is a meaning in life, then there is essentially meaning in suffering, he says â€Å"suffering is an ineradicable part of life even as fate and death. Without suffering and death human life cannot be complete. † Frankl says that even with a despairing situation, â€Å"the human mind can transform a personal tragedy into triumph† (Ed Batista website 2010) According to Frankl after a tragedy in someone’s life their tragedy turns into an achievement. Ulrich Diehl a philosopher in the making believes that all human beings share the same needs and that we all search for a meaning of life, but although human suffering can be a challenge to the meaning of life, the outcome from the personal affect actually helps people find meaning to life and answer some questions they need to know about their life. Lonergan says that there is no limit to our questions, although finding the answer to these questions will vary depending on what one’s beliefs and traditions may be, through religion, science and suffering this is shown most prominent to help humans to find these answers. All these aspects help humans find meaning to life, and they are all equally as important as each other. These three paths demonstrate that they are most useful to use when searching for meaning and answers to some of life’s ultimate questions.

Liquor Ads essays

Liquor Ads essays According to Antonia Novello, Surgeon General of the United States, in SIRS Government Reporter, the principle cause of death for those between the ages of 15 and 24 are alcohol related car crashes (1). Doesn't it make sense that we should concentrate our efforts into reducing this problem of alcohol abuse? Apparently DISCUS, the Distilled Spirits Council of the United States, doesn't think so. Worsnop says that on November 7, 1996, they removed their voluntary ban of hard liquor ads on television and radio that had been in affect since 1936 (219). He then states that the removal came right after Seagram, a liquor company, advertised for some of their hard liquor on KRIS-TV in CorpusChrist, Texas (219). This movement is definitely a step in the wrong direction and action should be taken to reinstate this ban, but this time legally. First of all, the removal of the ban gave DISCUS a bad reputation. Already the four major TV networks (NBC, ABC, CBS, and FOX) have vowed not to air ads f or hard liquor (Worsnop 219). DISCUS has also lost respect in the field of politics, especially with numerous congressmen and the President, himself. Worsnop said "Beer group representatives think DISCUS' announcement undercut its credibility in Washington" (219). Bill Clinton referred to the decision as "simply irresponsible" (qtd in Worsnop 219). Secondly, many of these advertisements for liquor have been said to target teens. However, Seagram's executive vice president of marketing strategy, Arthur Shapiro, said that Seagram had taken "great pains that our advertising doesn't appeal to or aim at children" (qtd in Krantz 1). This is not so, according to Katherine Prescott, who pointed out the use of animals and a graduation theme in Seagram's commercial. This seems to associate the use of alcohol with academic success when the two rarely coexist (Tannert 2). Clinton also expressed his concern that the ban may cause increased drinking among minors (Fa...

Terracog Case Study Essays

Terracog Case Study Essays Terracog Case Study Paper Terracog Case Study Paper TerraCog Case Study Background TerraCog, Inc. is a privately held company specializing in high quality GPS and fishing sonar equipment. Although TerraCog was not always first to market with their new products, they were known for surpassing their competitors in addressing consumer needs because of their innovation in creating exceptional product design and functionality. In 2006, TerraCog’s competitor, Posthaste, launched BirdsI, the only handheld GPS with satellite imagery. Caught off guard by the product’s success, TerraCog President, Richard Fiero, makes a snap decision to satisfy the â€Å"gadget† appeal of BirdsI by launching the company’s own version of the competing GPS called Aerial. However, as TerraCog moved forward with the initiative, the estimated costs of developing Aerial threatened to thwart the launch. Needing to finalize decisions on cost, pricing and initial production volume, key department managers gathered in a series of dubious meetings laced with frustration, disagreement and reluctance, but produced no effective conclusion. In the end, the onus fell to Emma Richardson, a newly-promoted Executive Vice President to push the group toward a go/no-go decision. Problem Definition TerraCog Inc. is suffering from a stalemate in the development and execution of Project Aerial brought on by poor decision making and an ineffective team structure. Relevant Theories and Models The overall decision making process at TerraCog seems a bit puzzling. Management’s decision to underestimate consumers’ response to the satellite imagery technology featured in BirdsI led to a valuable loss in time and market share. As a result, Fiero, under the sole advice of Vice President of Sales, Ed Pryor, hastily chose to start Project Ariel without the due diligence of consulting with key stakeholders to understand the implications of producing such a product. There was no discussion regarding the technological capabilities that Project Aerial would offer leading to a major disconnect in pricing Aerial. Furthermore, there was no consensus around the timing of implementing Project Aerial given that the product team was already working on several other projects. As a result, departments greeted the decision to launch Aerial with a not so enthusiastic response. Because group decision making generates more complete information and knowledge and offers an increased diversity of view, the executives would have benefitted more by meeting with stakeholders and explaining the challenges the company faced with not initially responding to BirdsI and discussing the go forward plan to develop a competing product. When choosing group decision making techniques, the best approach for TerraCog seems to be the interacting group technique. This approach is most effective for achieving commitment to a solution which in this case, is the decision to launch Aerial. When stakeholders participate in decision making, they are more likely to enthusiastically support the decision and encourage others to accept it. Not only was there a weakness in the decision making process at TerraCog, Project Aerial was also operating with a working group and not a true working team. A work group’s goal is to share information leaving each individual accountable for their own work while the group’s synergy is neutral, sometimes negative. Furthermore, the group lacked cohesiveness as each department worked in individual silos. The sales team did not have input into the product, nor was the production team given a chance to review the design and offer recommendations on managing product cost. The handoff approach from product development to production to sales meant that the problem was not discovered until the launch date was at risk of being missed. There was also a lack of clarity around who should be on the team and the nature of each individual’s role. At each key meeting regarding Aerial, there seem to be an absence of key stakeholders present. The inconsistency of participation at each meeting suggests that this is not a dedicated team but rather a manifestation of individuals forced to complete a task. As a result, TerraCog should implement a cross-functional team to effectively allow individuals from different departments to exchange information while promoting cohesiveness. Moreover, the establishment of a team leader is imperative to Project Aerial’s success as it operates in a multi-team system that allows different teams to coordinate their efforts to produce a desired outcome Alternatives There are three alternatives that Emma Richardson should consider when identifying the go forward plan of Project Aerial. The first alternative is to launch Aerial at the full retail price of $475. The advantage of launching at this price point is that TerraCog would again be a competitive force in the industry and would be answering the call of Posthaste’s launch of BirdsI with a superior product. This would allow TerraCog to remain the leader in innovation and prove that they are in fact successful in satisfying consumer demands. The disadvantage of launching at this price point is the price itself. Although TerraCog is a reputable name in the industry and may receive some product acceptance because of this, the price would more likely lead to lower sales causing a major loss in profit. Furthermore, retailers may not even give Aerial shelf space as they’re not only selling an expensive product, they’re late to market. Internally, the product development and production teams would carry the blame of failure since they were not able to produce a stellar product that was competitive in price and higher in quality during the time period required. Another alternative that Richardson should consider is launching at the lower price point suggestedat $400 per unit. Again the advantage here is answering consumer demands at a quicker rate than taking the time to develop a feasible product with low price and high quality. At this price point, TerraCog should be successful in recapturing lost share from going to market so late. Because the sales team was already promised by Fiero that Aerial would be priced at $400, that’s one team that would be on board with the project. The disadvantage of retailing the Aerial at $400 is the lost of margin and production costs. Furthermore, in order to recapture any loss revenue, launching at $400 would also mean TerraCog should lower the quality of Aerial. Internally, the production team would suffer the most since they’ve been reprimanded in the past for producing a low quality product. Moreover, given that TerraCog’s business was built on quality performance and innovation, the company’s reputation would take a huge hit when Aerial’s technology doesn’t perform to desired consumer standards. The last alternative that should be considered is to abandon the launch of Aerial altogether and focus on the other more exciting projects that the product team was initially working on. The pro to this alternative is that TerraCog could capitalize on the grown in cycling and fitness GPS applications and become a competitive force there. TerraCog could realize the inability to quickly make a quality product at a competitive price by cutting its losses now rather than realizing a greater hit when going to market. The con to this approach is that the company would suffer sunk costs with the amount of time and money already invested in the project. Moreover TerraCog would miss out on potential sales and new customers. They may also lose their valued reputation as they could be considered incompetent by not having the ability to create a competing product to BirdsI. Solution Given all of the possible alternatives for the go forward decision of Project Aerial, Emma Richardson should decide to move forward with the launch of Aerial at a reduced price of $425 while simultaneously working on a product redesign to re-launch a new and improved Aerial at a later date. The pro to this solution is that the price would allow TerraCog to remain a viable competitor while recapturing lost market share. Additionally the product team will still be able to explore more advanced technology to re-launch Aerial 2. 0. The con is that TerraCog would still be launching a lower end product which could ultimately turn off customers and not want them to even buy the future redeveloped product. Next steps is for Richardson to develop a cross-functional team by reeling the group back in to work more cohesively. To improve decision making, a clear vision needs to be clarified and agreed upon by all parties. Rather than arguing during meetings, the team should brainstorm objectives, discussed amongst the team, but ultimately decided upon by Fiero and Richardson. Both Fiero and Richardson should improve their leadership skills and be more confident articulating goals and supporting the team.